CURRICULUM VITAE

Lars Olof Berg, a.k.a ”osserpse”, ”Oa”

LARS OLOF BERG

I have been working in internet and web development since 1996. Prior to that, I worked in art direction, handling design and communication assignments for organizations and companies.

Profession: Product, service, and interaction designer; frontend developer; web architect; art director
Born: August 7, 1960, in Curitiba, Brazil
Contact: +46 705-44 22 14 (SMS), lars.olof.berg@happyuser.se, lars.olof.berg (Skype)
Also known as: Oa Berg, osserpse

Areas of Expertise

  • Business value, business development, and problem-solving

  • Formulating business requirements and user needs through workshops, interviews, and discussions

  • Gathering business requirements and user needs through workshops, interviews, and discussions

  • Building infrastructure for collaboration and development for startups

  • Visualizations, such as clickable prototypes, design concepts, flowcharts, high-resolution images

  • Information structuring

  • User Experience (UX)

  • Interaction solutions

  • Prototyping

  • HTML, CSS, Sass, Less, React, among others

  • Design, typography, and graphic design

  • Extensive experience working in agile teams

Assignments

Examples of ongoing and completed assignments in interaction design and web development:

  • PictureMyLife: Business development, service design, product development, and UX. PictureMyLife is a service for those with declining memory and those who need help communicating; individuals with cognitive challenges. PictureMyLife makes it easy for everyone to communicate—regardless of age and ability. (2021–ongoing)

  • Ropo Capital: UX and UI. The project involved developing workflows for a new service in the product portfolio. (2021)

  • Qrawler: UX, business development, service design. A startup with the vision to revolutionize data management. By combining data collection from five data types—unstructured data, structured data, telemetry, log files, and web scraping—insights can be achieved that were previously difficult to obtain. (2020–ongoing)

  • Trainstation: UX, business development, service design. Trainstation is a digital youth center for children and teenagers. It offers a top-equipped space for digital exploration with educational materials and lab equipment of the highest quality. Visitors learn about game programming, character design, music production, fashion, video and photography, and more. (2019–ongoing)

  • Pagero TMS: UX and frontend design. (2018–2019)

  • Sysarb: Member of the product council with special responsibility for formulating long-term strategies for user experience. (2017–ongoing)

  • Kommuninvest: Project to streamline the lending process, including enabling self-service for quote requests and digital signing of loan documents. (2018)

  • PostNord: Portal for PostNord's contract customers. Interaction design. Synchronization of design initiatives. (2016–2019)

  • CAB: Strategic work. (2016)

  • Meps: Development of the next generation of Meps, a system for contractors and clients of repair and maintenance work in properties. Product development, interaction design, HTML, and CSS. (2014–2017)

  • PostNord: Site Export Guide, which helps individuals and companies choose the appropriate shipment when sending to Norway. (2015)

  • Västmanlandsmusiken: Conducted a series of workshops to gather requirements and understand how Västmanlandsmusiken's new public website and intranet should be structured. (2015)

  • Newbody: Internal logistics system for product development, order, and logistics management. Workshops to understand and document requirements. Interaction design and prototyping. (2014)

  • CAB: Interaction design and design support in the development team in their work to migrate parts of the Cabas application from WinForm to WPF.

  • Strålfors: Vision and requirements work through workshops with stakeholders. These meetings resulted in prototypes that, after testing and discussions, became requirements in the backlog. Responsible for GUI interactions, usability, and design. Worked with the development team as a frontend developer. Worked according to Scrum. (2010–2014)

  • Expectrum: Workshops to gather visions, visualizations, and communication of ideas and concepts. This work then served as the basis for, among other things, Expectrum's website. (2013)

  • Kinnarps: Intranet. Workshops to gather requirements and understand user needs. Interaction design and prototyping.

  • Länstrafiken. Interaction design and prototypes for a new version of the website for Länstrafiken in Mälardalen. (2011)

  • Handla24 v2. Vision work, prototypes, and visualizations of user scenarios for Handla24's new platform. (2011-December 2012)

  • ProMES (Productivity Measurement and Enhancement System). Interface development and design for an application built in .NET. (2010–2011)

  • Consulting. Responsible for requirements gathering, interface development, and design for the planning application Cab Plan, built in Windows Presentation Foundation (WPF). Design manuals for further development. (2010–2011)

  • MktWebb. Responsible for interface development and involved in requirements gathering for a shared publishing system for about forty newspapers in Scandinavia. Focus on collaboration, shared code, and maintainability. Work conducted using Scrum. Polopoly. (2007–2009)

  • Consulting. Responsible for interface development and design for an application built in .NET as a smart client. Design manuals for further development. (2006–2008)

  • Handla24. Public e-commerce website for groceries within the ICA Group. (2006–2008)

  • Luvata, Finland. Public website, intranet. EPiServer. (2006)

  • Outokumpu Oy, Finland. Application: “Central Directory.” (2006)

  • Andra AP-fonden. Public website, intranet relaunch. EPiServer. (2006)

  • Sapa Building System. Relaunch of the public website. EPiServer. (2006)

  • IGE (Internet Gaming Entertainment), Hong Kong. Public e-commerce solution. Application for the administration of the e-commerce solution. .NET. (2006)

  • Lindesbergs kommun. Public website. EPiServer. (2006)

  • Edukey, Hong Kong. Public website. WordPress. (2006)

  • Länstrafiken Mälardalen. Public website. EPiServer. (2005)

  • Universitetssjukhuset Örebro. Web application “Jourlistan.” (2005)

  • Lantmäteriet. Geographic search function on the public website. (2005)

  • Marakanda. User testing, prototypes, and design manuals for the release of next-generation web services. (2004)

  • Örebro läns landsting. Design and consulting during the relaunch of the public website and intranet. (2004)

  • Sapa Group. Public website and intranet. EPiServer. (2004)

  • Meteorit (later Sigma). GUI for web application, Frövi paper mill. (2004)

  • Lantmäteriet. Public website. EPiServer. (2004)

  • Outokumpu Business Support Unit. Information architecture and design, “Avesta Project Handbook.” (2004)

  • Outokumpu. Web applications: “Who-is-who,” project reporting system. (2004)

  • Syscom A/S, Norway. Public website. Dreamweaver. (2004)

  • AvestaPolarit. Public website and intranet. Web applications “E-services.” EPiServer and .NET. (2003)

  • Örebro läns landsting. Public website for youth, Kuling.nu. EPiServer. (2003)

  • Örebro läns landsting. EPiServer. (2002–2008)

  • First Hotel Örebro. Design and custom-built website, later WordPress. (2001–2008)

  • ABB Building System. Interaction design, design. LotusNotes and ASP. (2000–2004)

  • Avesta Sheffield, AvestaPolarit, Outokumpu OY. (2000–2008)

  • Landstinget i Värmland. Design and information architecture. (2000)

  • Sparbanken Finn and Sparbanken Gripen. Interaction design. (1998)

  • Saab AB. Design and interaction design for campaign site, image database. (1998–1999)

  • Tgoj. Design, interaction design, and information architecture. (1997)

  • Nobel Biocare. Design, interaction design, and information architecture. (1997)

  • Nässjö-tryckeriet. Design, interaction design, and information architecture. (1997–1998)

  • ABB Control. Design, interaction design, and information architecture for one of the earliest e-commerce platforms in the industry. (1996–1997)

Work Experience 

  • Happy User AB. Interaction Designer, Frontend Developer, Architect, Art Director. (2010–Present)

  • Adeprimo AB. Interaction Designer, Web Strategist. (2008–2009)

  • Happy User AB. Interaction Designer, Art Director, and Owner. (2001–2008)

  • storatrumman ab. Interaction Designer, Art Director, Co-owner, and Founder. (2000–2001)

  • Information Highway. Art Director, Interaction Designer, Project Manager. (1997–1999)

  • Strateg Communication. Art Director, Project Manager, Business Developer, Co-owner. (1996–1997)

  • Strateg Marknadsföring. Art Director. (1989–1996)

  • Wolst Reklambyrå. Art Director. (1983–1989)

Special Experiences to Note 

  • Trainstation Sverige AB. Board Member. (2021–Present)

  • PictureMyLife AB. Board Member. (2021–2024)

  • Adeprimo AB. Member of the company's management team. Specialist responsibility for the interface team. (2008–2009)

  • Information Highway. Participant in business development processes. Participated in instantiating RUP (Rational Unified Process) for Information Highway. Member of Information Highway Västerås management team. (1997–1999)

  • Strateg Marknadsföring. Graduated with top grades from IHM, Certified Marketing Economist program. (1989–1992)

  • Wolst Reklambyrå. Member of the company management. (1986–1989)

Curiosity and Experimentation 

I continuously investigate and experiment with different technologies and phenomena to gain deeper understanding. What is happening? What is coming next? Not only from a technical perspective but also from a contemporary and experiential viewpoint.

Questions such as:

  • Cognition, perception of reality, and emotions as driving forces.

  • How do technological advancements alter our human preferences?

  • What do we choose to spend our time on?

  • What do we end up prioritizing? (Perhaps in ways we would never have expected.)

  • When do we consciously or unconsciously consume technology and the internet?

All of these aspects have profound impacts on business models, business opportunities, how interaction design must evolve, and what is required within service design.